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The Center For Advertiser Intelligence

Data Driven Business Intelligence for the Advertising Industry™

Voice of the Advertiser

Advertiser Perceptions is the global leader in data-driven business intelligence for the advertising industry. Our exclusive insights, practical advice and expert guidance produce solutions that deliver results and enable our clients to thrive in today’s complex and competitive advertising market.


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How Do Your Advertising Practices Stack Up?

Make the most effective use of your time and learn the ESSENTIAL information you need to make smarter advertising decisions. With this new online tool, you'll identify obstacles and find the data-driven insights that help you solve your most pressing advertising challenges.

Act Now - Free for 2017

For a limited time, you can get free access to our weekly industry insights and also to all of the underlying detailed data-driven business intelligence and exclusive Intel Briefs.

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Intel Briefs

Enabling better, more informed advertising related decisions. Intel Briefs provide a unique, peer-group perspective on industry topics of importance to advertisers. Developed using Advertiser Perceptions proprietary intelligence, each Intel Brief provides subscribers with unique, quantitative insights based on advertiser plans, opinions and directions.

The 4 Most Critical Planning Insights for Social Media Advertisers and Their Agencies

3 Critical Media Insights All Marketers and Their Agencies Should Know


Coming Next

Insight Calendar for next 4 weeks
  • May 30th - Future Use of VR in Advertising
  • June 6th – Digital Ad Measurement
  • June 13th – Using Broadband Data for Marketing
  • June 20th - Predictions for 2nd Half 2017 Ad Spending

  • Insights Archives

    Simply click on the link below to see our archive of Weekly Insights.


    Archive


    Get Advanced Access

    Subscribe to Get Access to In-Depth Reports

    We have a valuable library of advertising hot topics and proprietary study results. Access to this information usually costs thousands of dollars. But for a limited time, you can have FREE access by simply signing up.

    With this exclusive information service, you will:

    • Get up-to-speed in minutes, not hours, regarding everything advertising.
    • Make the most effective use of your time and learn the ESSENTIAL information you need to make smarter advertising decisions.
    • Identify obstacles and find the data-driven insights that help you solve your most pressing advertising challenges.

    Subscribe


    Take Our Surveys

    Your Opinion Matters!

    Please visit our advertiser community website where you can login to gain new research-based insight, view current survey opportunities, track your incentives and contact us in case you have an inquiry. As an active member of our community, your collective feedback through our research will help support media company executives in their continuing efforts to improve advertiser satisfaction, which benefits the entire media industry. Your opinions about media and advertising, and your perceptions of individual media brands will have a direct impact on some of the largest and emerging digital, mobile, TV, radio and print companies in the world. Become a part of our exclusive team of key decision-makers by CLICKING HERE. Thank You!


    Submit a Question

    We do our best to anticipate what our subscribers want to see every week. With that in mind, we like to ask our subscribers to submit questions they would like asked to their peers. Or you can make suggestions about the site itself. Simply fill out the form below and let us know what you’d like to see. We can’t guarantee every question will be asked, but we will do our best!

    Welcome!

    Instructions: You may hover your mouse over any data point within a chart to view a popup of the split between how marketers and agency professionals responded to each question. At the bottom of each chart you can click on a variety of drill-down choices – titles, budgets, regions, ad categories, etc. to see how respondents in each of those sub-groups responded to the question. After clicking on a sub-group, simply click “All” within the same category to get back to the original view.

     

    Free Subscription Offer!

    Make the most effective use of your time and learn the ESSENTIAL information you need to make smarter advertising decisions. With this new online tool, you’ll identify obstacles and find the data-driven insights that help you solve your most pressing advertising challenges.

    Act Now – Free for 2017

    For a limited time, you can get free access to our weekly industry insights and also to all of the underlying detailed data-driven business intelligence and exclusive Intel Briefs.

     

    Subscribe

    Coming Next

    Insight Calendar for next 4 weeks

    • Future Use of VR in Advertising

      Publishing Date: May 30

    • Digital Ad Measurement – Accuracy and Accountability

      Publishing Date: June 6

    • Using Broadband Data for Marketing

      Publishing Date: June 13

    • Predictions for Second Half 2017 Ad Spending

      Publishing Date: June 20

    Get Advanced Access

    Subscribe to get FREE access to Brand Leader insights and Intel Briefs

    We have a valuable library of advertising hot topics and proprietary study results. Access to this information usually costs thousands of dollars. But for a limited time, you can have FREE access by simply signing up.

    With this exclusive information service, you will:

    • Get up-to-speed in minutes, not hours, regarding everything advertising.
    • Make the most effective use of your time and learn the ESSENTIAL information you need to make smarter advertising decisions.
    • Identify obstacles and find the data-driven insights that help you solve your most pressing advertising challenges.

     

    Subscribe

    PRIOR INTEL

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