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The Center For Advertiser Intelligence

Data Driven Business Intelligence for the Advertising Industry™

THE STATE OF AGENCY BUSINESS DEVELOPMENT

In order to help agencies improve the focus and effectiveness of their new business efforts, 4A’s and Advertiser Perceptions have partnered on a proprietary study that explores what matters to advertiser decision makers. The presentation highlights business development advice for agencies. The information presented includes:

  • Agency search methods
  • Agency selection criteria and decision makers
  • Client relationship preferences
  • Marketer procurement practices
  • Emerging agency trends

Speaker: Randy Cohen, President & COO, Advertiser Perceptions

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