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The Center For Advertiser Intelligence

Data Driven Business Intelligence for the Advertising Industry™

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Advertiser Perceptions is the global leader in data-driven business intelligence for the advertising industry. Our exclusive insights, practical advice and expert guidance produce solutions that deliver results and enable our clients to thrive in today’s complex and competitive advertising market.


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The 4 Most Critical Planning Insights for Social Media Advertisers and Their Agencies

3 Critical Media Insights All Marketers and Their Agencies Should Know


Coming Next

Insight Calendar for next 4 weeks
  • May 30th - Future Use of VR in Advertising
  • June 6th – Digital Ad Measurement
  • June 13th – Using Broadband Data for Marketing
  • June 20th - Predictions for 2nd Half 2017 Ad Spending

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    Home > Methodology

    METHODOLOGY

    Weekly Insights*

    Frequency: Monthly
    Method: Online
    Incentive: Cash and Information
    Qualification: Involved in advertising and media decision-making
    Total respondents: 300

    Functions
    • Marketers: 50%
    • Agencies: 50%

    Titles
    • VP and above: 40%
    • Director/Supervisor: 30%
    • Manager: 30%

    Vertical Markets
    • Alcoholic Beverages
    • Apparel (Fashion)
    • Automotive
    • Beauty (Toiletries and Cosmetics)
    • Consumer Electronics
    • Consumer Packaged Goods (Cleaning, Food and Beverages)
    • Entertainment (Movies, Music, TV and Books)
    • Financial (Financial Services, Insurance, and Real Estate)
    • Home (Shelter)
    • Parenthood
    • Pharmaceuticals
    • Quick Service Restaurants
    • Retail
    • Technology (Computers, Hardware, Software, Services, Office Products)
    • Telecommunications
    • Travel (Transportation, Hotels and Resorts)

    *Represents typical approach and may vary from month-to-month

    Advertiser Intelligence Report (AIR)

    Wave: 24
    Frequency: Spring/ Fall
    Field date: May/ June 2016
    Method: Online
    Incentive: Cash and Information
    Qualification: Involved in media brand selection decision-making
    Total respondents: 2,000+

    Functions
    • Agency: 60%
    • Marketer: 40%

    Titles
    • VP and above: 11%
    • Director/Supervisor: 31%
    • Manager: 58%

    Vertical Markets
    • Alcoholic Beverages
    • Apparel (Fashion)
    • Automotive
    • Beauty (Toiletries and Cosmetics)
    • Consumer Electronics
    • Consumer Packaged Goods (Cleaning, Food and Beverages)
    • Entertainment (Movies, Music, TV and Books)
    • Financial (Financial Services, Insurance, and Real Estate)
    • Home (Shelter)
    • Parenthood
    • Pharmaceuticals
    • Quick Service Restaurants
    • Retail
    • Technology (Computers, Hardware, Software, Services, Office Products)
    • Telecommunications
    • Travel (Transportation, Hotels and Resorts)

    Advertiser Intelligence Report for Agencies (AFA)

    Wave: 1
    Frequency: Spring/ Fall
    Field date: Oct/Nov 2016
    Method: Online
    Incentive: Cash and Information
    Qualification: Involved in agency selection decision-making
    Total respondents: 425

    Functions
    • Marketers: 100%

    Titles
    • VP and above: 56%
    • Director: 23%
    • Manager: 21%

    Vertical Markets
    • Alcoholic Beverages
    • Apparel (Fashion)
    • Automotive
    • Beauty (Toiletries and Cosmetics)
    • Consumer Electronics
    • Consumer Packaged Goods (Cleaning, Food and Beverages)
    • Entertainment (Movies, Music, TV and Books)
    • Financial (Financial Services, Insurance, and Real Estate)
    • Home (Shelter)
    • Parenthood
    • Pharmaceuticals
    • Quick Service Restaurants
    • Retail
    • Technology (Computers, Hardware, Software, Services, Office Products)
    • Telecommunications
    • Travel (Transportation, Hotels and Resorts)

    Social Media Advertising Report

    Wave: 3
    Frequency: Annual
    Field date: March 2016
    Method: Online
    Incentive: Cash and Information
    Qualification: Involved in social media advertising decision-making
    Total respondents: 300

    Functions
    • Marketers: 50%
    • Agencies: 50%

    Titles
    • VP and above: 44%
    • Director/Supervisor: 41%
    • Manager: 15%

    Vertical Markets
    • Alcoholic Beverages
    • Apparel (Fashion)
    • Automotive
    • Beauty (Toiletries and Cosmetics)
    • Consumer Electronics
    • Consumer Packaged Goods (Cleaning, Food and Beverages)
    • Entertainment (Movies, Music, TV and Books)
    • Financial (Financial Services, Insurance, and Real Estate)
    • Home (Shelter)
    • Parenthood
    • Pharmaceuticals
    • Quick Service Restaurants
    • Retail
    • Technology (Computers, Hardware, Software, Services, Office Products)
    • Telecommunications
    • Travel (Transportation, Hotels and Resorts)