AR / VR Advertising Report - For Agencies

Get the Market Intelligence and Insights You Need to Better Sell AR / VR Opportunities to Your Clients

While the adoption of AR/VR technology among consumers continues to rise, advertisers are still hesitant to launch campaigns there due to their own lack of understanding of the tech. That’s according to new research from Advertiser Perceptions, who spoke with 100+ advertisers about their VR/AR advertising strategy.

Despite these barriers, 1 in 5 advertisers are currently using it today, with 1 in 3 planning to increase their spend over the next 12 months. These advertisers are driven by the potential of AR/VR advertising to improve brand engagement and awareness.

Topics Covered

• Advertiser understanding of the AR/VR landscape (unique benefits, accessible audiences, measurement capabilities)
• Perceived advertising benefits of AR/VR
• Biggest hurdles to using AR/VR for advertising and marketing
• Current/projected market leading AR/VR advertising platforms

And much more…

What's Included:

• Copy of the Report in PDF Form
• 30-Minute Virtual Presentation to your Team from the Advertiser Perceptions Market Intelligence Team
• 15-minute Virtual Q&A Session

Please Note: Given the nature of digital download products, there are no refunds and products must not be duplicated and / or distributed to anyone outside your immediate company and / or organization.