Gaming Advertising Study - For Agencies

Gain the Expertise You Need to Better Equip Your Clients for Seizing New Opportunities in Gaming Advertising

Gaming advertising is expected to gain significant traction in 2023, with 2 in 3 advertisers planning to increase spend on mobile apps ads in the next year. That’s according to new research from Advertiser Perceptions, who interviewed 175 advertisers in the U.S. about their plans for game advertising in 2023.

However, barriers remain as brand safety concerns and a lack of maturity hampers wider adoption of gaming advertising among agencies and marketers. In fact, much of the funding for gaming advertising comes from digital budgets (33%), while only 24% of respondents have a dedicated gaming budget.

Topics Covered

• Current and projected advertiser usage gaming advertising
• Stakeholders involved in gaming advertising decision-making
• Usage & spend allocation and perceived impact by ad type
• Perceived benefits of gaming advertising
• Biggest hurdles for using gaming advertising
• Most important gaming content/platform selection criteria

And much more…

What's Included:

• Copy of the Report in PDF Form
• 30-Minute Virtual Presentation to your Team from the Advertiser Perceptions Market Intelligence Team
• 15-minute Virtual Q&A Session

Please Note: Given the nature of digital download products, there are no refunds and products must not be duplicated and / or distributed to anyone outside your immediate company and / or organization.