Creator & Influencer Marketing Report - For Agencies

All the Research You Need to Make the Case for Client Investment in the Creator Economy

Despite ad dollars being pulled back in other media channels and headlines discussing that the utilization of creators may be waning, advertiser investment in creators is actually growing. Of those advertisers using paid creators, 12% of digital ad budgets were allocated to creator/influencer marketing in 2022 and 53% plan to increase that budget in 2023. In fact, they’re most likely to tap mid-tier and macro-level creators (follower counts between 50K -1M) in order to engage desirable young audiences in highly attentive and receptive mindsets.

This is all according to the newest Creator Economy & Influencer Marketing report from Advertiser Perceptions, who interviewed 200+ advertisers and 125 creators in the U.S. around the creator economy. 

Topics Covered:

• Spend optimism for influencer marketing
• Responsibility for influencer marketing investment and execution
• Top goals for influencer marketing campaigns
• Benefits and challenges of influencer marketing
• Resourcing and implementation insights
• Partners on the short-list for influencer marketing programs

What's Included:

• Copy of the Report in PDF Form
• 30-Minute Virtual Presentation to your Team from the Advertiser Perceptions Market Intelligence Team
• 15-minute Virtual Q&A Session

Please Note: Given the nature of digital download products, there are no refunds and products must not be duplicated and / or distributed to anyone outside your immediate company and / or organization.